Levi Strauss & Co.: An Enduring Legacy

Exploring the History, Products, and Marketing Strategies of an Icon

Slide 1: The Genesis of an Icon

From Workwear to Worldwide Phenomenon

    Slide 2: Key Milestones & Evolution

    Pivotal Moments in Levi's History

      Slide 3: Levi's Goes Public

      Initial Public Offering

        Slide 4: The 4 P's: Marketing Mix

        Analyzing Levi's Marketing Strategy

          Slide 5: Product: More Than Just Jeans

          Levi's Broad Product Portfolio

            Slide 6: Price: Value & Premium

            Levi's Pricing Strategy

              Slide 7: Place: Distribution Network

              Reaching Consumers Everywhere

                Slide 8: Promotion: Building Brand Loyalty

                Levi's Integrated Marketing Communication

                  Slide 9: Levi's Product Strength: The 501 Jean

                  The Enduring Appeal of an Original

                    Slide 10: Levi's Price Strength: Brand Perception

                    Balancing Affordability and Quality

                      Slide 11: Levi's Place Strength: Omnichannel

                      Reaching Customers Where They Are

                        Slide 12: Levi's Promotion Strength: Storytelling

                        Connecting with Consumers on a Deeper Level

                          Slide 13: Levi's Today and Beyond

                          Innovation and Sustainability for the Future

                            Slide 14: Conclusion: A Lasting Impression

                            Levi's Enduring Legacy

                              Slide 15: Thank You

                              Appreciation