Levi's: The Enduring Icon of American Style

A look into the history, business model, products, and marketing strategies of Levi Strauss & Co.

Slide 1: The Birth of Blue Jeans

From workwear to worldwide fashion phenomenon.

    Slide 2: Levi's Business Blueprint

    A focus on quality, innovation, and brand identity.

      Slide 3: The Product Portfolio

      More than just jeans: a diverse range of apparel and accessories.

        Slide 4: Pricing Strategy

        Balancing value, quality, and brand prestige.

          Slide 5: Placement: Where to Find Levi's

          A multi-channel distribution network for global accessibility.

            Slide 6: Promotional Strategies

            Building brand loyalty through impactful marketing campaigns.

              Slide 7: Levi's: A Published Legacy

              Documenting the history and impact of an icon.

                Slide 8: Levi's Today

                Continuing to innovate and lead in a changing world.

                  Slide 9: Key Takeaways

                  Lessons from a denim giant.

                    Slide 10: Thank You

                    For your attention!