For simplicity, let's assume a few things:- The app uses a mix of banner ads, interstitial ads, and rewarded video ads.- The average revenue per thousand impressions (RPM) is $1 for banner ads, $10 for interstitial ads, and $20 for rewarded video ads.- Each user generates an average of 2 banner ad impressions, 1 interstitial ad impression, and 1 rewarded video ad impression per day.
Given these assumptions, we can calculate the potential monthly ad revenue for the app:
Banner ads:- 2 banner ad impressions per user per day * 500,000 users = 1,000,000 banner ad impressions per day- 1,000,000 banner ad impressions per day * 30 days = 30,000,000 banner ad impressions per month- 30,000,000 banner ad impressions per month / 1,000 = 30,000 RPM- 30,000 RPM * $1 = $30,000 monthly revenue from banner ads
Interstitial ads:- 500,000 users * 1 interstitial ad impression per day = 500,000 interstitial ad impressions per day- 500,000 interstitial ad impressions per day * 30 days = 15,000,000 interstitial ad impressions per month- 15,000,000 interstitial ad impressions per month / 1,000 = 15,000 RPM- 15,000 RPM * $10 = $150,000 monthly revenue from interstitial ads
Rewarded video ads:- 500,000 users * 1 rewarded video ad impression per day = 500,000 rewarded video ad impressions per day- 500,000 rewarded video ad impressions per day * 30 days = 15,000,000 rewarded video ad impressions per month- 15,000,000 rewarded video ad impressions per month / 1,000 = 15,000 RPM- 15,000 RPM * $20 = $300,000 monthly revenue from rewarded video ads
Total monthly ad revenue = $30,000 (banner ads) + $150,000 (interstitial ads) + $300,000 (rewarded video ads) = $480,000
So, based on these assumptions, an app with 1 million downloads and 500,000 monthly active users could potentially earn around $480,000 per month from ads only. Keep in mind that these are simplified calculations, and the actual revenue could vary based on many factors.
Hang on, finding our artistic inspiration Name | UserMetric |
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App A | 100 |
App B | 200 |